Cheryl Moellenbeck Tallman
CEO, Fresh Baby
Every day Cheryl Tallman reaches thousands of parents with simple, practical tips to help raise healthier children and prevent childhood obesity. Her So Easy recipes utilize basic kitchen essentials and are created using fresh, readily available ingredients the entire family can enjoy. Cheryl's family-friendly, healthy-eating mission started quietly, in a small Manhattan apartment, where she methodically researched how to nourish the little, but ever-growing bodies of infants and toddlers. Today, that mission is now an ever-expanding vision known as Fresh Baby.
It's not just about babies. Cheryl is one of the country's most informed authorities on the subject of healthy eating habits for infants, toddlers and children. In addition to developing innovative products that inspire parents and authoring cookbooks to guide families in their own mission toward healthy eating, she also serves as both a parenting and cooking expert for many high-profile online communities. Cheryl has appeared on many national television and radio programs and had by-lines in well-read parenting and children's publications nationwide.
Since its birth in October of 2002, Fresh Baby has tripled in size, garnered national attention and earned prestigious awards for its products. These products, such as the So Easy Baby Food Kit, have earned their position on the shelves of national chains and independent baby and toddler boutiques throughout North America, by providing simple yet comprehensive (easy, yet thorough) guidance on the initial formation and lifelong continuation of healthy eating habits. Fresh Baby is continually expanding, not only to provide valuable information to parents and caregivers worldwide, but also to develop products that facilitate healthy babies, healthy children and healthy families.
Cheryl's ultimate goal is to make the task of raising a healthy eater easier for all parents. Fresh Baby does this by providing not only the knowledge but also the products to support the introduction of great tasting, all-natural foods, easily and conveniently, for any parent or caregiver.
Cheryl lives in Northern Michigan and shares her test kitchen with her wonderfully supportive husband Roger, and son, Spencer (10).
Company Mission :
Why did you start Fresh Baby?
- Reduce childhood obesity rates
- Make a difference
- Help parents
Why focus on babies?
- Start at the first bite of food
- Habit development takes time, and bad habits are hard to break
- Eating preferences established by 3 years old
- Overtime, grow the product line
Healthy Eating for babies:
How does your products help establish healthy eating habits?
- Active parent involvement
- Simple, no-nonsense support
- Common sense
Do healthy eating habits really matter for babies?
- Not much different than potty training or manners
- Start early to avoid poor habit development
Making baby food:
Why would a family want make baby food at home?
- More nutritious
- Better color, taste, small and freshness
- Greater control
- Saves money
What’s involved in making baby food?
- Ice cube tray method for making baby food:
- Less than 30 minutes per week
How much does it cost to make baby food at home?
- $55 dollars for 6 months compared with $350 - $500 for jars
- 600 jars of food (on average)
Childhood Obesity Crisis: Is Your Baby Headed for A Lifelong Battle?
The New Silent Threat Babies Face and What Parents Need to Know to Avoid Being a Victim
The facts are disturbing, 1 in 6 children in the US, will enter the 2005 school year overweight or obese, and obesity will affect more than 1/3 of all babies born in 2005. Child obesity rates are rising at epidemic levels, so quickly, that some researchers predict this new generation of children will have a shorter life expectancy than their parents.
With studies showing that you child’s eating preference are established by 3 years old what, when, and how you feed your baby can increase their risk of becoming an obese child. Learn the most common mistakes parents make, the damage they can cause and ideas to avoid them.
Topics discussed include:
- Formula feeding vs. breastfeeding
- Introducing solid foods too early
- Overfeeding at meals
- Too much juice
- Overuse of processed foods and fast foods
- Poor variety
The Critical Secret parents Need to Know to Save Their Child from the Epidemic that Threatens our Youth
Harry Truman once said, “A nation is only as healthy as it’s children.” With childhood obesity at epidemic levels, we are putting the future of our nation is at risk. The Center for Disease Control lists improving eating habits as a top priority to reduce this epidemic.
If parents want to raise healthier children, an area that needs more interaction is in teaching children how to make healthy food choices. Teaching your child to make healthy food choices is similar to teaching them good manners – it starts for before they have them. We’ll share 10 simple tips to get a new parent started on the path to healthy eating. (Can be done in 2 parts with 5 tips in each segment).
- Be a role model. Your baby learns by mimicking you.
- Teach your baby about different fruits and vegetables
- Talk about what your baby is eating. Make it fun.
- Encourage drinking water. Once you’ve started solids, offer a little water at each meal.
- Don’t give up. Your baby’s taste will change daily.
- Offer plenty of variety. Your baby needs a balanced diet.
- Don’t be in a rush at mealtime. Relax and enjoy the time.
- Set times for breakfast, lunch, snacks, and dinner.
- Never force your baby to eat. 4-6 mini-meals are better than fewer large ones.
- Make mealtimes a family event. Avoid distractions.
Healthy eating for babies and toddlers:
Introducing Solid foods 101: The basics
Just when you are comfortable with breastfeeding, your baby’s healthcare advisor gives you the go ahead to begin introducing solid foods. After a brief moment of panic, joy, or confusion, your first reaction is to ask “What, When, How, How much?????” This segment is perfect for new parents. Using the American Academy of Pediatrics guidelines for solid food introduction as a backdrop we’ll walk through the basics of introducing solids, including:
- One at a time method
- Detecting an allergy
- Baby first foods
- Food not good for babies
- Quantities and frequency of meals
Quality, Quantity, and Variety:
The first 3 years of a child’s life is a time rapid growth and development, what you feed a child during this time plays an important role in behaviors, learning ability and physical and emotional growth. Using the simple concepts of quality, quantity and variety of foods you feed a child can offer advantages that help a child thrive.
Topics discussed include:
- Quality: What are the best foods for my baby? Is Organic better than conventionally grown foods?
- Quantity: How much should I feed my baby? What’s the difference between serving size and portion size?
- Variety: What foods do I need to include to achieve a balanced diet?
Parent’s survival guide: Picky eaters and other unique toddler eating habits
Most parents are delighted when their child baby begins eating real foods. Many parents brag about how good the child eats. Inevitably, after a few great months of eating, something happens to your little wunder-child. Almost overnight, your child had decided to eat nothing, just one thing, spit out food, or eat the same thing, day in and day out. Believe it or not, these behaviors are all completely normal and you are definitely not alone. This segment will help explain some of the habits, and offer tips on how to get through this phase of your child’s development. Topics discussed include:
- 10 times rule
- Offering choices
- Introduce new foods at the right time
- Food jags
Making baby food:
Doing the right thing made easy
Experts agree home made baby food healthier, but it sounds time consuming and difficult. It’s not! Every mom can be a “super mom” in 30 minutes per week! Making baby food at home is easy, low-cost and convenient. Learn the tools, steps, and secrets involved in making baby food. Topic includes:
- Getting started
- Step by step instructions for making baby food
- 5 time saving tips
6 months old and ready for solids, so how old is that jar of baby food?
Processed baby food has a shelf life of 2-3 years. That’s right, those army green peas in the jar could have been cooked and jarred when your previous child was born or before you were married. If something about this fact does not sit well with you, there is an alternative to processed jars of baby food – it is homemade. Beyond freshness, baby food made at home has many benefits, this segment covers the nutritional, economical, environmental, and emotional benefits of homemade baby food.
Go gourmet baby!
While you don’t need a degree from the Cordon Bleu to make your baby’s food taste great, with a few simple tips and a little creativity, you can develop your baby’s palate for great tasting food early. Learn about:
- Introducing not-so-common foods
- Cooking with baby-friendly herbs and natural flavors
- Making tasty food puree medleys
- Having fun!
What’s Hot for 2004: Entrepreneur’s Best Businesses
- Entrepreneur Magazine
"A boon to first-time parents, the foolproof program contains everything you need to create nutritious dishes for kids four to six months old."
- Organic Style
"You don’t need a degree from Cordon Bleu to create wholesome homemade baby food"
- Fit Pregnancy
";The product is unlike others in the market; everyone loves the concept and moms tell us that it changed the way they think about feeding their babies."
- Toy Tips Magazine
"All the answers in one box."
- State Health Watch
"The bottom line on this kit is that it makes food preparation easy and healthy."
- Veg Family
"The Fresh Baby system is very manageable and lets parents make healthy, palatable food."
- Los Alamos Monitor