Questions and Answers with Fresh Baby:

How it all started:

What made you decide to make your own baby food for your children?

• Joanie’s Green Pea Story
• Raised in healthy home
• Mom was a gourmet cook
• Attitude: Fresh foods are better than processed foods

How did the idea of a baby food kit come together?

• Joanie’s package to Cheryl
• Cheryl’s phone call to Joanie
• Fresh Baby was born

Company Mission :

Why did you start Fresh Baby?

• Reduce childhood obesity rates
• Make a difference
• Help parents

Why focus on babies?

• Start at the first bite of food
• Habit development takes time, and bad habits are hard to break
• Eating preferences established by 3 years old
• Overtime, grow the product line

Healthy Eating for babies:

How does your products help establish healthy eating habits?

• Active parent involvement
• Simple, no-nonsense support
• Common sense

Do healthy eating habits really matter for babies?

• Absolutely!
• Not much different than potty training or manners
• Start early to avoid poor habit development

Making baby food:

Why would a family want make baby food at home?

• More nutritious
• Additive-free
• Better color, taste, small and freshness
• Greater control
• Saves money

What’s involved in making baby food?

• Ice cube tray method for making baby food:
• Prep
• Cook
• Puree
• Freeze
• Less than 30 minutes per week

How much does it cost to make baby food at home?

• $55 dollars for 6 months compared with $350 - $500 for jars
• 600 jars of food (on average)