Cheryl Moellenbeck Tallman
CEO, Fresh Baby

Every day Cheryl Tallman reaches thousands of parents with simple, practical tips to help raise healthier children and prevent childhood obesity. Her So Easy recipes utilize basic kitchen essentials and are created using fresh, readily available ingredients the entire family can enjoy. Cheryl's family-friendly, healthy-eating mission started quietly, in a small Manhattan apartment, where she methodically researched how to nourish the little, but ever-growing bodies of infants and toddlers. Today, that mission is now an ever-expanding vision known as Fresh Baby.

It's not just about babies. Cheryl is one of the country's most informed authorities on the subject of healthy eating habits for infants, toddlers and children. In addition to developing innovative products that inspire parents and authoring cookbooks to guide families in their own mission toward healthy eating, she also serves as both a parenting and cooking expert for many high-profile online communities. Cheryl has appeared on many national television and radio programs and had by-lines in well-read parenting and children's publications nationwide.

Since its birth in October of 2002, Fresh Baby has tripled in size, garnered national attention and earned prestigious awards for its products. These products, such as the So Easy Baby Food Kit, have earned their position on the shelves of national chains and independent baby and toddler boutiques throughout North America, by providing simple yet comprehensive (easy, yet thorough) guidance on the initial formation and lifelong continuation of healthy eating habits. Fresh Baby is continually expanding, not only to provide valuable information to parents and caregivers worldwide, but also to develop products that facilitate healthy babies, healthy children and healthy families.

Cheryl's ultimate goal is to make the task of raising a healthy eater easier for all parents. Fresh Baby does this by providing not only the knowledge but also the products to support the introduction of great tasting, all-natural foods, easily and conveniently, for any parent or caregiver.

Cheryl lives in Northern Michigan and shares her test kitchen with her wonderfully supportive husband Roger, and son, Spencer (10).