Benefits & Messages

• Supports Breastfeeding Goals of WIC: These bags directly align with WIC’s commitment to supporting and promoting breastfeeding as the optimal source of infant nutrition. Providing branded storage bags demonstrates WIC’s ongoing investment in breastfeeding families and reinforces key public health messages.
• Encourages Breastmilk Storage and Safe Feeding Practices: WIC-branded bags offer families a practical tool for storing expressed milk safely, which is critical for working moms, student moms, and others who may need to express milk away from home. Reinforcing safe storage practices with clear bag labeling and temperature guidance helps reduce waste and support healthy feeding routines.
• Increases Engagement Through WIC Branding: Featuring the WIC brand on the bags builds program visibility and trust. It reminds families where they received support and strengthens WIC’s role in their feeding journey, reinforcing a positive connection to the program every time the bag is used.
• Promotes Equity in Access to Breastfeeding Supplies: Many families face barriers in accessing breastmilk storage products. By offering high-quality, leak-proof, and BPA-free bags at no cost, WIC helps remove these obstacles and supports equitable breastfeeding outcomes.
• Easy to Distribute and Integrate into Education: Breastmilk storage bags are lightweight, compact, and easy to distribute through clinics, hospitals, and community partners. They also serve as natural teaching tools during breastfeeding counseling sessions.

Educational Use

• WIC Clinics and Distribution Counters Breastfeeding Classes and Support Groups
• One-on-One Lactation Counseling
• Hospital Discharge Packs for New Moms
• Back-to-Work or School Transitions
• Community Outreach Events