Strengthening WIC's Mission at Every Milestone
For over 20 years, Fresh Baby has partnered with WIC to advance its mission of improving maternal and infant health. Our innovative products align with WIC’s educational initiatives, supporting families at key milestones in developing lifelong healthy habits. We provide tools to guide parents and caregivers every step of the way, including:
- Breastfeeding
- Introducing solid foods
- Toddler and preschooler nutrition
As a proud partner of the National WIC Association (NWA), we offer a licensed product line that visually reinforces the NWA National Recruitment and Retention Campaign. These in-stock items provide WIC offices with ready-to-use solutions for engaging participants and fulfilling the campaign’s promise of care and support for families.
Top Product Picks for WIC Programs
-
4 to 6-ounce Dairy Garden Training Cup w/ Lid
$2.95 -
7″ Kid’s 4-Section MyPlate – WIC
$4.92 -
Breastmilk Storage Bags – WIC
$4.79 -
CHEERS Silicone Cup w/ Straw and Snack Lid
$8.13 -
Early Eaters Resource Guide & Cookbook
$2.98 -
Fruit and Vegetable (FNV) Bag
$2.95 -
Fruit and Vegetable (FNV) Burp Cloth – WIC
$3.47 -
I GOT THIS Self-feeding Spoon – Assorted Colors
$2.40 -
Introducing Solids Tip Card
$1.31 -
Kid’s Farmer’s Market Bag
$2.95 -
MMM…TASTY Silicone Baby Bib
$2.80 -
Mom Strong Silicone Band Water Bottle – WIC
$4.18 -
MyPlate for the Win Grocery Bag – WIC
$2.95 -
SMILE Silicone Finger Toothbrush with Case and Instruction Card
$1.53 -
YUMMY Suction Bowl w/ Lid – Assorted Colors
$5.83
Looking for Something Custom?
We aim to develop innovative items that blend seamlessly with the educational initiatives of each program. If you have specific needs, customization may be the solution.
- Looking to add just your logo and your website? No problem.
- Want to create your own item from scratch? Let’s talk!
- Looking for a smaller quantity? Reach out and we can discuss options.
Ready to learn how Fresh Baby
can support your program?
Contact an Account Manager at
231.348.2706 or accountservice@freshbaby.com
*WIC is a registered service mark of the U.S. Department of Agriculture for USDA’s
Special Supplemental Nutrition Program for Women, Infants and Children.
